Al Tazaj & Riyad Mahrez - Spec Ad

Al Tazaj: a fully AI-generated spec film featuring the likeness of Riyad Mahrez.

One of Sadara Studio's early pieces while building the pipeline. Replicating a well-known person means consistency is everything, face, expressions, identity, every frame has to feel right, and getting usable outputs of a real person is a challenge on its own. Then comes the physics: dribbling, ball interaction, a natural strike.

The spec proved the look, and led to the paid Al Tazaj commercial with Mahrez and Steven Bergwijn.