Nada Dairy - Greek Kefir

Sadara Studio's first AI-3D campaign: a fully AI-animated launch film for Nada Greek Kefir, produced with Media Zone.

The challenge

The client was an AI skeptic. To earn the brief we had to prove that AI production could hit a premium, broadcast standard, not look like a shortcut.

Our approach

We won the project by showing a real production pipeline, casting, character sheets, locations and rendered scenes, in under 35 hours. The creative idea: a Saudi street becomes the human digestive system, restored by Mr. Probiotic and his army of billions of probiotics.

How we made it

We ran the entire pipeline in-house: casting and character design, wardrobe and look development, location and set design, keyframes, animation, and an original score with full sound design, all crafted to feel culturally Saudi.

What we delivered

A 55-second master plus a 30-second and four 15-second cutdowns, in both horizontal and vertical, with an original score and full sound design, delivered in weeks rather than the roughly six months traditional CGI was quoted at.